He shortened the window, understanding the shortened attention spans his listeners have. In a world where traditional marketing cycles have been thrown out the window, J. The ' False Prophets' rapper has been touring constantly on the back of that album, but found the time to come up with a new one 4 Your Eyez Only, that has been released today. After releasing the comment section dominating, double platinum with no features classic 2014 Forest Hills Drive, everyone knew that there would be a very high bar for his next project. Cole had a nearly impossible task on his hands.
